Public Relations Concentration

An understanding of public relations can open an unending number of dorrs in the communication industry. The fields of business, industry, government, and the arts and humanities all require exceptional individuals who can mold, shape, or change the public's perceptions. Whether it's via the written or spoken word, teleconferencing or video production, social media or social networking, public realtions pprofessionals are a crucial part of any organization's operations. Austin Peay State University can help you hone your skills and prepare you to take your place alongside the movers and shakers of the business work. The caring, experienced professionals in the Department of Communication can guide you toward realizing your potential.

With its PRSSA Chapter, Austin Peay State University's B. A. or B. S. in Communicatio Arts with a concentration in Public Relations is accredited by the Public Relations Society of America.

Core Requirements:

COMM 1010, Fundamentals of Public Speaking (3) [general education Communication requirement]
THEA 1030, Introduction to Theatre (3) [general education Humanities requirement]
COMM 4010, Communication Theory (3) [required for all Communication Arts majors]

Required Courses:

COMM 1200, Introduction to Mass Communication (3)
COMM 1400, Introduction to Public Relations (3)
COMM 2000, News Reporting (3)
COMM 3100, Desktop Publishing (3)
COMM 3400, Communication Research Methods (3)
COMM 3450, Broadcast News Writing and Editing (3)
COMM 3910, Media Relations (3)
COMM 426A, Communication Practicum (1)
COMM 4650, Media Law (3)
COMM 4810, Public Relations Strategies (3)
COMM 4910, Public Relations Campaigns (3)

  • Click here to download a four-year sequence of courses for the Public Relations concentration.
  • Click here to download a three-year sequence of courses for the Public Relations concentration.
  • Click here to download a three-year sequence of courses for the Public Relations concentration and to add a one-year Master's degree in Corporate Communication to it.
Bachelor of Arts or Bachelor of Science
Communicaiton Arts Major
Public Relations Concentration		  
Audio Interest Contact: Dr. Pamela J. Gray
Telephone: (931) 221.7244
Fax: (931) 221.7265
Email: GrayP@APSU.edu
Office: Marks 242
Bachelor of Arts or Bachelor of Science
Communicaiton Arts Major
Corporate Communication Specialization

ART 1010, Two-Dimensional Design (3)
ART 1070, Electronic Imaging (3)
ART 2090, Photography I (3) AND
ART 2520, Typography (3) OR
ART 3080, Illustration (3) AND
COMM 4720, Multimedia Design (3)
Audio Interest Contact: Dr. Frank E. Parcells
Telephone: (931) 221.6308
Fax: (931) 221.6307
Email: ParcellsF@APSU.edu
Office: Music and Mass Communication 327-A