If you are interested in being a professional corporate communicator for agency or other organizational work, then the corporate communication specialization in the Communication Arts major is for you. You'll learn a diversity of imperative communication skill sets from the areas of advertising, desktop publishing, marketing communication, marketing, promotion, public relations, and sales. Consider a prgram offering you a complete toolbox of communication, business, and managerial skills. If that's what you want, you found your specialization in corporate communicaiton.
COMM 1010, Fundamentals of Public Speaking (3) [general education Communication requirement]
THEA 1030, Introduction to Theatre (3) [general education Humanities requirement]
COMM 4010, Communication Theory (3) [required for all Communication Arts majors]
COMM 1200, Introduction to Mass Communication (3)
COMM 2400, Writing for the Electronic Media (3)
COMM 3010, Integrated Corporate Communication (3)
COMM 3100, Desktop Publishing (3)
COMM 3320, Business and Professional Communication (3)
COMM 3400, Communication Research Methods (3)
COMM 3800, Principles of Media Advertising (3)
COMM 3910, Media Relations (3)
COMM 4020, Communicaiton in Organizations (3)
COMM 4650, Media Law (3)
COMM 490A, Communication Internship (3)
Click here to download a four year sequence of courses for Corporate Communication concentration.
Click here to download a three-year sequence of courses for the Corporate Communicationconcentration.
Click here to download a three-year sequence of courses for the Corporate Communicationconcentration and to add a one-year Master's degree in Corporate Communication to it.
|Bachelor of Arts or Bachelor of Science
Communicaiton Arts Major
Corporate Communication Concentration
|Corporate Communication Contact: Dr. Frank E. Parcells
Telephone: (931) 221.6308
Fax: (931) 221.6307
Office: Music and Mass Communication 327-A